The story starts with Nhon Ma, a Belgium native who grew up immersed in the food and the restaurant business. Both of his parents owned a world-renowned restaurant in Belgium, while his mother was the only female Asian chef to attain the coveted Michelin Star Award. Nhon grew up taste testing the food and working alongside his parents. He became friends with Bertrand Lempkowicz while at school in Brussels. They bonded while feasting on Belgian waffles after classes.
At this time, Belgian waffles were baked by vendors, eaten outside on the beautiful streets (as they still are today), and sold at 20 Belgian francs (50 US cents). This sum was a fortune for these two boys at that time, but they found the waffles to be worth every single penny.
Later, while traveling in the US, they discovered that there were no authentic Belgian waffles sold there. All “Belgian waffles” were different from what they’d known from their childhood. Some were fuzzy imitations, others not even close to the original. These two boys missed their waffles!
Those two boys are now men. . Both had spent many years working successfully in the business world, but due to their ongoing passion and affinity for waffles, they quickly traded their old jobs for a new endeavor! They decided to take the waffle problem in the United States into their own hands. Their solution was to pack up their cast irons for the U.S and start baking authentic Liege-style waffles the way they are supposed to be!
Nhon works like he did in his boyhood as the foodie searching for the perfect recipe, while Bertrand handles the creative side of things. They are proud and elated to be doing what they’re doing!
They don’t want to say that that is how the story ends, because they are still living out their dream and passion and hope to continue to bring this delicious treat to you for years to come!